Get Traffic and Backlinks Through Press Releases
Press Releases are considered as the best ways for getting traffic to a website and for building authority backlinks. They play important role in establishing strong public relation and getting your company, product or event, notified to huge audience within a short span of time.
There are many syndicating networks that are connected which help in making news go viral online for some time. Google recognizes the importance of these press releases and provides them support by ranking them among the top searches. If the press release is targeting a competitive keyword, it might be difficult to rank it on Google Page 1 but if the keyword is not very competitive there are chances that it can get the position on the 1st page of Google search.
Some good press releases stay on Page 1 for a long time, bringing traffic and business to the website .Don't be scared if you are not capable of writing a press release that looks great .There are some easy steps that help you to convert press release from level 0 to level 5.
Structure of a Good Press Release
Proper structure is very important for a good press release. The below headings are very important without which your press release won't look professional and develop readers interest.
· Headline
· Summary
· Body
· About
· Contact Information
1. Headline
This is the first part of the press release which can grab the attention of the readers. Many users complain that they don't get enough traffic from the press releases even after spending so much money on the pro packages. There are many reasons, the main reason being not having a great headline which conveys the zest of the press release. The headline should give an idea regarding what the press release is about and its benefit to the reader. The best way to create a good headline is to employ the same style and language of newspaper headlines.
2. Summary
Summary field is not mandatory for the press release. Few press releases follow rule of having summary in the beginning of the press release to provide information to the point and briefly. Do not elaborate here because that might remove interest of the readers. The summary should be limited to 4 to 5 lines with one paragraph and approximately 200 to 250 characters.
3. Body
The press release should be written in newspaper style article to give it a professional look. There are many ways of starting main content of the press release.
The first part of press release is <Location/City> – <Date> -
This dateline field is mostly generated automatically by the press release creation forms. But if it is not getting created then you can add the date and the location of the press release. As most readers don't have time and don't want to spend time reading the whole press release, you should try to get important points in your first paragraph and last paragraph.
The first paragraph is kind of introduction. It should answer the main point of the press release and address what exactly is this press release about providing information about event dates. It should also answer possible situations that can be phrased by using terms like Who, What, Why, Where and When. Middle paragraphs should support the statements that are made in first paragraph. Don't write long sentences and paragraphs. This should contain information about the press release, facts, statistics and all the relevant details that are related to the press release.
Points to Remember
· Should not have repeated information.
· Information should contain 500 words or 3000 characters.
· Some press releases require 2 paragraphs minimum; you should try to use 3 paragraphs for increased readability.
· Every paragraph should contain 5 to 8 lines.
· Maintain 1 line gap for increasing readability.
4. About
This should be short and brief about the organization or the company issuing the press release.
5. Contact Information
This part provides information about fields like
· Name
· Phone Number
· Email Address
· Mailing Address
· Company Website
People don't realize the power of this part and leave it with unknown and fake details. Please don't commit this mistake always correct contact details as it helps you in gaining leads and expand your business sales.
You can get 2 backlinks depending on the press release provider. Don't include any links in 1st paragraph. You can have a backlink in the last paragraph and one in the about section.
Try to use hyperlinks in the form of keyword contextual backlinks to your blog in order to get more authority for the keyword.
If required provide links back to the facts and figures mentioned in the press release. If you are using some artifacts like images and videos then don't forget to credit them at the end of the press release.
Do not use copyrighted information because your press release can be cancelled and removed. You will lose your credibility.
Press release should be written in third person. Avoid using we, ours in the press release use they, theirs and them.
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