Google’s SEARCH APPEARANCE: Best Tips & Practices

Google has always tried to help out their users by producing some quality features in their services. Users can optimize their sites by using SEO features in Google Webmaster Tools service. These webmaster tools helps the users to optimize their sites best according to search engine point of view. To do so, Google always facilitate it’s user to improve their sites which best appear in the search results. Google has recently launched a new exciting feature in the Webmaster Tools i.e. “SEARCH APPEARANCE OVERWIEW” which helps the users to develop and improve their sites, so that the search engine would index those sites better. It is considered as the best SEO tool and by implementing the tips introduced by Google in this feature, you can also increase the traffic significantly. 

How It Works? 

This SEARCH APPEARANCE OVERVIEW includes:

1. The Vital Components Like: 

• Title, 
• Snippet, 
• URL.

2. Elective Components Such As: 

• Site links, 
• Breadcrumbs, 
• Search Within A Site, 
• Event And Product Rich Snippets, 
• Authorship Information. 

When you click on any of the above certain component, it will tell you the 2 part summary.

Element	Description
How to influence	Provides the content or structure changes needed to influence this element.
In Webmaster Tools	Links to the relevant feature where you can identify any changes you may want to make. (If Applicable)

How To Use Search Appearance?

1. Log in to Google Webmaster Tools Dashboard.

2. Click on the specific website/property to open the SITE DASHBOARD. 

3. In the SITE DASHBOARD, Click icon next to SEARCH APPEARANCE. 

4. A “SEARCH APPEARANCE OVERVIEW” pop-up window will open. 

5. Click on the certain component to open the 2 part summary and see more information. (See The Description Above). E.G. 

Best Practices To Improve The SEARCH APPEARANCE In The Search Engine: 

Below is the detailed TABLE about how you can improve the SEARCH APPEARANCE by editing the certain components. 

Element	How To Influence?	In Webmaster Tools
Title	Write informative, relevant descriptions in the HTML title tag for each webpage. Learn more.	Use the HTML Improvements feature to help optimize the title tags on your site.
Snippet	Provide an accurate, succinct summary of the page’s content in its meta description tag. Write informative and relevant content for the page's body. Learn more.	Use the HTML Improvements feature to help optimize the meta descriptions on your site.
Sitelinks	Sitelinks are generated algorithmically depending on the website and the user query. You can’t “activate” sitelinks. Learn more.	If you don't want a page to appear as a sitelink, you can demote it in the Sitelinks feature.
Search within a site	The search box is triggered algorithmically based on the website and the user query — we display it when we think it might help the user refine their search. Learn more.	Not Applicable
URL	Organize your webpages in a logical structure. Learn more. You may also want to consider using breadcrumbs.	The URL parameters feature allows you to give Google information about how to handle URLs containing specific parameters. Learn more.
Event - Rich Snippet	Mark up the relevant parts of your webpages to help us understand your content. Learn more.	Use Data Highlighter to tag your event data. Check the Structured Data dashboard to see if your marked up content has been crawled.
Breadcrumbs	Mark up the content in the body of your webpages. Learn more.	Check the Site Navigation Element part of the Structured Data dashboard to see if your marked up content has been crawled.
Product - Rich Snippet	Mark up the relevant parts of your webpages to help us understand your content. Learn more.	Check the Structured Data dashboard to see if your marked up content has been crawled.
Author Information	Verify authorship of your content by associating it with your Google+ profile. Learn more.	Check Author Stats to see which author profiles are associated with your content.

Note:- Apply the above tips and practices to make your site more visible in the eyes of search engines.

Google Webmaster Tools New Navigation Menu:

Google has given an easy access to the several options in its Webmaster Tools services, which previously takes to many clicks to get to the specific features. Now you can access the options fast by navigating through the Drop Down Gear Menu located at the top right corner. Take a look at this: 

That’s All. 

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