10 Ways to Increase Adsense CPC
If you are working as a blogger and Adsense is your main source of income, you are not in a position to ignore the importance of Adsense optimization. When talking about Adsense optimization, there are many things involved but the main focus is to get high eCPM and increase cost per click. Despite good Adsense CTR, you might not be able to make good money. This is a common problem faced by non-English blogs.
If you belong to the category of those adsense publishers, who gets good traffic but still Adsense earning low, it is high time to understand points which are explained below and if you follow the instructions you will be able to increase Adsense CPC and thus increase overall revenue.
Adsense CPC
The first question that comes to mind is what is AdSense CPC? Let's start by answering this basic question first and then we will move to tips for increasing adsense CPC. CPC is the abbreviation for Cost per click; in short it can be explained as the money you make or in other words click is CPC. You might have noticed Adsense publisher talking less about CPC and more about CTR. If you seriously want to increase your Adsense revenue, you should work hard on CPC rather than CTR. Getting impressions on your ad won't help you much. A blog with good CPC and decent CTR can make a huge difference.
CPC has nothing to do with traffic, you would have realized and noticed micro niche blogs, and despite less traffic these sites earn more money from Adsense. Reason behind this is simple; eCPM for such blogs is high. That is the reason they get paid well. Other factors that affect CPC are Ad competitions, Keywords etc. Let's discuss some of these factors
Factors Affecting Adsense CPC Niche
Choosing a right niche for your blog or website is very important. Cost per Click of an ad depends on the topic of your blog. Let's clarify one thing when choosing a niche you should know that there are niches that can pay you high Cost Per click. Below is a list of those niches.
· Jobs
· Domains
· Google
· Dating & Romance
· Microsoft
· Gadgets
· Automobile
· Home Loans
· Banking
· Real Estate
· Health
Content
You should write content that is able answer queries. Before writing blogs try to search what your readers are looking for on Internet and then provide them with solutions.
It is important to remember you should be directly engaged with your readers. Your content must be designed according to your niche. Hence good content will be able to ensure high Google Adsense CPC. Good content is what search engine like, hence resulting in more clicks and more revenue. While doing a Keyword research, you should make sure that you are using approximate CPC column.
Page Rank
Google Page Rank is not a new term. In Googlepage rank your entire website or some particular page in a website is ranked from 1 to 10. Try to obtain a rank above 4, if PR is 5 or 6 then Google will show ads on your website. This will be able to pay you higher if someone clicks on them. It means that higher quality ads will be shown on your website. You CPC can automatically increase from 10 cents to 40+ cents. It is advisable to improve the quality of your blog because CPC directly depends on higher Page Rank.
Ad Review Center
Google Adsense provides you with an option of Ad Review Center. You can go there and find out how much each ad category pays you. This feature will show different ad category that are visible on your website. If you think any category is not paying enough, you can simply block that category.
It is advisable to block the categories that are irrelevant to the content and niche of your blog. Suppose your blog is about Technology, then you can block the ad categories religion, dating and politics. This will play an important part in increasing your CPC and in turn increasing Adsense revenue.
Competitive Ad Filter
Just like Ad Review Center there is also a feature called Competitive Ad Filter in Google Adsense. You can simply go there and block any specific or general ads from appearing on your blog. You are able to block the ads for entire domain or might just be for a particular website in that domain name. Blocked ads might be belonging to your competitor thus result in improving CPC by not showing those specific ads.
Platform
Blogs are viewed from different platforms like desktop, mobile, laptop, ipad etc. Although CPC is not affected much by the platforms on which ads are displayed but you try hard in order to target as many as readers as you can. You will be able to get most readers from desktop and laptop devices.
If you are able to reach audience using hand held devices or mobile readers than CPC can increase because ads shown on cellphones are of high quality. If you are using WordPress platform then you can simply use plugin like Wp touch. This plugin will make your blog mobile friendly. It will help in serving adsense ads optimized for mobile screen size.
Country
It is an important factor that can increase CPC. If you click on an ad from USA it will pay you $2 to $3 and if you click on the same ad from India it can end up paying only 20 to 30 cents.
Hence always design your blog and its content for audiences in English speaking countries. It will help increase Page Rank of your website. It is important to keep in mind the country you are targeting.
Text & Image Format
You must know how to choose the right format for your ad. If you want to place three ads on a page then choose two ads of size 336 X 280 and one add of size 468 X 60.
Format of ad must be text because text ads get higher CTR. You can try ad format for both text and image together as it will provide more CPC. Image ads are not preferred for less CTR and CPC. Depending on the niche and blog type sometimes image ads perform better in terms of providing higher CTR but CPC will not be as good as text ads.
Placement
You should never neglect the placement of your ads on the web page as it is directly affects your Adsense revenue. So where should you place ads for maximum CPC? Answer is to this question is very simple. You should put 2 ads inside the blog post and 1 ad outside the post. When placing inside the blog post place one 336 X 280 rectangle ad on the top of the blog below the title and place second add of size 468 X 60 ad in the blog post. One ad can be placed on right side that is outside your post.
Adsense placement guide and Heatmap
It should be your choice depending on your reason of blogging. If you are a professional blogger who depends on Adsense, you should not miss any chance to optimize ad and use maximum available ad units on a single page. If you are a hobby blogger your first target should be providing quality content and less number of ads, as mostly reader's hate advertisement which distract them from reading.
Keep Experimenting
Always try something new. Experimenting can help in paying high dividends. You can try different niches, choose different ad positioning and take advice from Google Adsense center. Never limit yourself to one style always try something new.
Conclusion
Over here I would like to conclude that if you follow and implement the tips I have mentioned in this article you will be able to increase your Adsense revenue from 30% to 40%. It is a legal and genuine way to increase earning in a short time. You can also search for adsense Keywords that provide high CPC and compile some posts using them.
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